Your website doesn’t have to be completely broken to be holding your business back. Sometimes it’s obvious — the design looks dated, the branding has changed, or you’ve been avoiding sending people to your URL because you’re embarrassed by it. Other times the problem is less visible. A site built before 2023 may be missing the technical structure that modern search engines and AI platforms need to find and reference your business. That’s not a design problem. It’s an infrastructure problem. There’s also a difference between a redesign, a rebuild, and a conversion — and knowing which one your site actually needs can save you a lot of time and money. A discovery call with AdamsWP is free, takes under 30 minutes, and typically surfaces a clear path forward without any obligation.